Mission: The mission was to create a story, around the first limited ASICS Tiger release in Switzerland, ahead of Titolo opening in Zurich which was named under the top 15 Sneaker Stores worldwide by Complex Magazine. In order to celebrate this release and opening, we had also the brief to create a release event in a trendy local space and gather as many sneakerheads, opinion leaders & influencers possible.

Services: Conception, Creative & Art Direction, Design, Storytelling, Execution incl. Box & Accessories (hand-made), Project Management, Event Management, PR

The Outcome: After understanding the insights and gaols of this release and forthcoming move by the brand, we developed the concept & story in order to connect the dots with the local culture & community increasing the image and brand loyalty.

Impact: The release was a full success and sold out instantly. We have gathered more than 200 people consisting of sneakerheads, industry executives, options leaders, and influencers. Until today the owner’s favorite release.