Mission: The brief was to give the German brand Sennheiser access to the Berlin scene, refresh the local image and to present the brand as an audio specialist in the local music industry.

Service: Conception, Creative & Art Direction, Design, Project Management, Invitations Management, Network Management

Outcome: The Sennheiser "Prelistening" series was created to enter into cooperations with labels/artists in order to create a format in which the exclusive guests are able to prelisten the upcoming album release at Berlin’s trendy burger institution Burgeramt. Selected guests consisting of artists, label executives, audio engineers, opinion leaders, and influencers have the opportunity to listen exclusively to the album of the chosen musician ahead of the release. With renowned german hip hop magazines like rap.de, Backspin and/or MTV and other selected partners, the highly exclusive listening events are communicated and carried out to the world.

Impact: With the online activation we have managed to increase the online interaction for about 1200% and followers regularly by +/- 800. The event resulted also in new artist/brand cooperations.