Mission: The mission was to present the new X7 to the right local demographic & generate sales.

Service: Conception, Event Management, Invitation Management, Project Management, Design

Outcome: We have created “THE LUXURY X-PERIENCE” in order to present the new X7 and unite the seven senses. The focus was not only on the X7, but on all BMW elements bundled together in order to preserve the sovereignty and elegance of the brand and create a unique experience. Accompanied by our partners (Sennheiser, Chopard, Degussa, OHDE, Montblanc & BoConcept), the culinary delights, an interplay of exclusiveness, functionality, freedom and charm the participants have been able to enjoy all 7 senses.

Impact: BMW Berlin was able to sell 13 vehicles in the next month after our presentation.